Following a successful trial discount campaign for its Argentia-North Sydney service in 2015, Marine Atlantic today launched a new limited time discount program for customers making advanced bookings for travel between Port aux Basques and North Sydney on specified dates in May, June and July 2016.
New customer bookings made between February 23 and April 3 are eligible to receive a 50 per cent passenger fare discount for travel between Port aux Basques and North Sydney on Monday-Thursday crossings between May 15 and July 15, 2016. Vehicle fares are not included in this discount and booking restrictions apply.
The purpose of this trial discount is to continue the Corporation's efforts to better understand customer booking preferences and the impact discounted rates have on overall booking numbers. This campaign will test both the amount of the discount and whether customers prefer to take off-peak sailings at a cheaper price. This information will help in the eventual development of a future pricing model that offers customers more options and choices for their individual travel circumstance.
In 2015, Marine Atlantic launched a trial discount for its Argentia-North Sydney ferry service which showed an 11 percent increase in passenger traffic during the 2015 summer season. The Corporation will continue its evaluation of different pricing trials and use those results to look at what best meets the needs of customers, and looks forward to the results of the Port aux Basques campaign in the months ahead.
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